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Search Engine Optimization (SEO) comprises the set of practices used for optimizing a website for increased visibility and relevancy in search engine rankings.
A number of misperceptions exist about SEO — that it is entirely the result of guesswork, or that it is a “dark art” impossible to understand, let alone master. Others equate SEO with the all-too-common practice of cramming your site with lists of disjointed keywords — an unscrupulous tactic that while effective initially, may get you banned from respectable search engine results.
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